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Watch and listen as Product Planner, Rachel Swenson, provides insight into the Turanza Prestige tire.

TURANZA PRESTIGE
Savoring every second of a luxurious driving experience. That’s what really matters.
The Turanza Prestige takes elegant comfort to the next level for drivers who seek more than just going from point A to point B. No matter how many bumps there are in the road or how far the journey is, this premium tire elevates every moment along the way.
Luxury Experience
Real luxury moves in silence.
The Turanza Prestige is engineered with QuietTrack™ technology and a wide center rib designed to dampen the sounds of the road for a smooth, quiet and comfortable ride.
Long-Lasting, Even Treadwear
Journey endlessly.
The Turanza Prestige is designed to drive further. With Bridgestone’s proprietary PeakLife™ polymer, this tire resists irregular and premature treadwear and supports a 70,000-mile limited warranty1, so you can drive across town or country confidently.
Wet Traction
Forget the rain checks.
The Turanza Prestige promotes confidence thanks to an optimized tread pattern, engineered with ENLITEN™ technology, that helps reduce the risk of hydroplaning on wet roads so drivers can travel without worrying about the forecast.
ENLITEN™ technologyelevates the drive.
The Turanza Prestige is a premium tire designed to elevate your driving experience. Bridgestone’s ENLITEN™ technology suite supports the tire’s increased sustainability and longevity.
Overview
Luxury Experience
Long-Lasting
Wet Traction
ENLITEN™ Technology
- Next-generation tread compound for long-lasting performance.1
- Rolling resistance technology for impressive fuel efficiency.1
- Supports an increased use of renewable materials such as soybean oil.
-    The combination of ENLITEN™ technology attributes to a specific tire product may vary.