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Watch and listen as Senior Product Planner, Iris Ocasio, provides insight into the Alenza Prestige tire.

Experiencing the refined elegance of luxury. That’s what really matters.
The Alenza Prestige tire brings a truly luxurious experience to SUV and truck drivers. This highway tire is designed to balance a whisper-quiet ride with long-lasting performance and precise control in wet and dry conditions. It’s crafted for those who expect an elevated experience from their premium vehicles and tires.
Experience the sound of true luxury.
The Alenza Prestige is engineered with QuietTrack™ technology and a wide center rib designed to minimize disruptive road noise and deliver a smooth ride.
Truly elegant, mile after mile.
The Alenza Prestige tire is designed to resist irregular and premature treadwear with Bridgestone's proprietary PeakLife™ polymer. Engineered to deliver comfort, longevity and precise wet performance, the Alenza Prestige is engineered for an effortlessly luxurious driving experience with up to a 70,000 limited mileage warranty.1
Designed to beat the rain.
The Alenza Prestige is designed with an advanced tread pattern to help reduce the risk of hydroplaning on wet roads for an elevated driving experience, even when the rain falls.
Designed with ENLITEN™ technology for next-generation luxury.
The Alenza Prestige is a premium tire designed to elevate the driving experience. Bridgestone’s ENLITEN™ technology suite supports the tire’s sustainability and longevity.
Overview
Luxury Driving Experience
Resilient Performance That Lasts
Confident Wet Performance
ENLITEN™ Technology
- Next-generation tread compound for long-lasting performance.1
- Rolling resistance technology for impressive fuel efficiency.1
- Supports an increased use of renewable materials such as soybean oil.
-    The combination of ENLITEN™ technology attributes to a specific tire product may vary.